In this growing market, business activities are also taking a huge turn like buying, selling products and services by means of online platform. Thousands of people are moving towards the e-commerce website development to start the business and get the more attention of audience.

If you want to standout on the business’s process, the significant component is the development your own website that will surely give the swift drift to your business. Not only a developed e-commerce website can prove your ability of serving the best in industry but other component also plays a huge role for your brand visibility like Search Engine Optimization, search engine marketing, internet market, special online carts, and development of special transaction pages, amongst a host of others.

Get the best choice for e-commerce development:

After taking the decision of website development, next step to embark your journey is to choose E-commerce Development Company. You must be sure to undertake your selection with utmost care, research and analysis. Online business requires the essential attention about the professional expertise in the e-commerce field. For getting the best results, there is always need a proper planning and management that would help you to give the right path to your business.
Prasad solutions provide complete e-commerce development solution at affordable rates in UK and India and highly focused to create a user friendly eCommerce website, which is navigated by the visitor with full ease. Hire skilled eCommerce web developer to manage your online store and can understand the business better rather than creating e-commerce website. This Web design firm delivers high quality work. Your eCommerce website does need to appear professional, but more significantly it needs to flow and function accurately. Your visitors should be able to make a decision from your navigation what area of your website that benefits them the most. Your visitors should be able to use your online tools, navigation and shopping cart easily without dilemma or error.

Importance for small business:

In past days, it was difficult to earn profit for small business. There were fewer opportunities for selling products and delivering services but online platform is like a deep ocean for making your brand renowned. This is the newer tool to boost the annual revenue and open for business challenges. Not only the sales and purchase takes place through the Internet but also other actions like online transaction processing , Internet marketing , electronic funds transfer, supply chain management, , electronic data exchange, inventory management and data collection system also have become popular in the recent years. One thing must be take care that the website design should not be very fancy as it could hinder the audience attraction from the products and services.

Drive audience by SEO technique:

Search engine optimization (SEO) has the potential to elevate your e-commerce website’s sales and revenue and make you the market leader in your industry. And the good news is that your investment in SEO will even pay for itself in a very short time, while its effects will last for many years. Even if you run short of money, you could confined your other ads and still be observable to your audience through organic search results.


Digital marketing trends are just like the tectonic plates – this is constantly evolving and capable of producing better results in the proper contexts. It is quite clear that present digital marketing tactics are not enough. The traditional ways of gaining audiences, such as online advertising, are becoming less relevant nowadays due to the unstoppable progress of ad-blocking services.Influencersworking with a blogger help to gain arelevant audience by producing content, which is completely a newer strategy in the world of link developing for SEO. Finding the proper influencer to collaborate with your digital marketing can be little difficult but not impossible.

Influencers for digital marketing

The popular influencers that can add a different mix to your digital marketing include the following.

  • Finding right bloggers:

It is really an important task to search for right bloggers whose style of writing or reviewingexactly matches the content you want to create for digital marketing website. This will allow your product to display its feature in front of a huge audience who may get interested in buying your product, and who also even listens to a blogger for helpful guidance about some products that they prefer to choose.

  • Building of relationships:

Once you achieved a huge category of influencers who are already engaged with different target audienceactively, it is crucial to build and understand the relationship with these influencers. You can follow necessary steps showing your interest like as mentioned below.

  1. Comment with providing compliments.
  2. Ask questions if you want.
  3. Follow on social media profiles.
  4. Share some of thecontent.

After doing all these, you may get a feel that the audience is either interested in interacting with you or not.

  • Influencers in the form of content production:

Nowadays, content has become extremely important for a digital marketing platform. In order to compete in your field, introducing powerful content as an influencer marketing strategy should be considered. Now finding the right plan to present your content is a very much essential task. There are several different formats of content writing and you can choose the best that exactly suits your business motive. As every business is different, it is the most essential to pick a content writing plan according to your company and clients’ need.

  • Share your thinking:

Let your influencers know the reasons of your interest in dealing with themandhow you may like to promote your brand with their help. You can either send a brief e-mail explaining your proposal with all the benefitsof audiences.You need to put an eye-catching subject line in your email in order to gain their attention. Hopefully, you can share your views on different social media platforms to gain influencers as well as the audience to give your digital marketing a different mix.

  • Reaching out to the influencers:

You now need to engage the chosen influencers. You can send the influencers messages stating what you think and also what fit good for your brand. You can do this by sharing the direct message links or through different website contact forms. Once you have decided to add influencers to your digital marketing platform, you can better keep yourself away from controlling the influencer’s voice.


Writing a One page business plan, Becoming the Real Entrepreneur

Business plan reflects your ideas, innovation and your thought process. There was a time when business plans were from 50 to 100 pages but today 5 to 10 can be considered too long. If you’re eager to have a bite of the business pie but don’t exactly want to waste a couple months in playing hit and trial with investors and your potential customers, then one page business plan is the best answer, you are looking for.

Being able to simplify your business concept is that you have to be adept in business strategies or the development of the business.There is a lot of universal consensus, when it comes to business plan, and it serves many purposes.

Plan to reach the zenith of the business:

    • First and the foremost thing are to have the market strategies and tactics that will allow you to fulfill your plans. To analyze the research and work on that, it proves the answer of the question that -> can company be placed??
    • When the negativity comes from someone, avoid it by setting limits and take a steer clear to those, and focus on your own. Caring about what other people think is a waste of time and energy.
    • You must have a competitive mind, and the capability to analyze and to determine the weakness and the strength of the competitors within your market, and focus to own a mean business. Don’t take up task too much, which you may not be able to accomplish due to presence of mind in every task.

Tools for an Effective Business:

    Services or Products

  • If you serve anything, explain how and where; describe the facility that you are providing. Assign tasks to your team and to each division within the company, which will give you the idea of your work management. Entrepreneurs have the ability and agility both to work across a mile in business disciplines, consulting in SME’s or setting up your business yourself.

    Management Structure

  • The details how you are going to run your company and conduct day-to-day operations to meet the achievements of company, plays a significant role.

   Market Analysis

  • Sometimes you have to cross several hurdles and many hindrances can be developed in order to prevent competition from entering you into the market and anyone who knows your weakness can take advantage of it, simply you need to take care a lot from all these happenings. There is only one thing in your mind that either come hell or high water , you have to strain your every nerve to be the “REAL ENTREPRENEUR“.
  • Successful entrepreneur have a quality of curiosity to learn from his mistakes and to implement it for the next level and have a healthy disrespect for established rules. In the dynamic business environment, no one can negotiate the highs and lows of market. Every time, there is a need to be attentive about the vision of upcoming problems and have fresh ideas to encounter them.

“Achievement never comes from business knowledge, But also from personal attitude”


From monitoring site traffic to SERP tracking there are several android apps that come handy. When it comes to managing your website’s SEO results, there are some great tools out there that would make it easy to evaluate the results and carry out required optimization. These apps would not only help you see the results but would also provide you with some valued suggestions to improve your site so that traffic, visibility and ROI could be improved.

  1. SEO & Link Analyzer : With this app you can analyze rankings of each website URL, monitor pay per click visibility along with the social media signals. This is a free app and comes in an extremely user friendly format allowing you to go through the reporting data with ease.
  1. Sinium SEO Tools : If looking for something technical and broad this is the app to consider. You can use this app to check how mobile friendly your website is, what the site’s performance is and how it fairs in the rate test.
  1. SEO SERP Mojo Rank Tracker : This amazing app tracks out the ranking history on all major search engines. You can even download the ranking report and refer it later to plan out a strategy. In case you are looking for added functionality and tool set you can consider going in for the pro version that is a paid one.
  1. SECockpit : Search Engine Cockpit app is a keyword research tool that would help wonders for online marketers. With this they can generate keywords even the long tail ones with ease.
  1. Webrank SEO : As the name states this is an app that gives you an idea about rankings. This app is going to index all pages of the site including the back links in all top search engines.
  1. Search Engine Land : This android app is for the ones who love to stay updated with latest SEO news and information. As soon as you use it you are going to get all those updates that would help you frame out your SEO strategy

The list does not end here; there are many free Android SEO apps that perform various functions. Whether it is about gaining an insight about the current SEO scenario or just learning about the current stats of your site these apps definitely tend to make the job go easy and that too without making you pay anything.


Creating a personalised brand revolves around doing something you excel in with money making goals in mind. Your brand reflects you and thus you need to come out with something that is realistic in making your strengths and goals go reflected. Before you step into the waters, you need to learn about the basics steps that need to be followed to create an impactful brand.

    • Invest On Visuals: Well, with some incredible graphic and web site designing technique available you need to work on the overall structure of the site making it go extremely attractive. Take an example, having mood boards on your site would help people relate to the same and this is going to make your brand stand out.
    • Plan Ahead: The brand that you wish to create is going to depend on what you want to sell, thus planning ahead becomes imperative. For example, if you wish to sell apparels or shoes or mobile phones, you need to create a complete site with this in time as this is going to define out the selling proposition.
    • Unique Brand Name A Must: The brand name has to be catchy, industry specific and needs to define you. Take an example, if you want your brand to stand out hunt for an interesting name should end on something memorable and for this you can rely on the marketing team.
    • Be Clear: You need to be clear about what would you sell and how and then only you will be able to realize your mission and goals. For instance, each and every thing at the store should define your goals, if you want to come out as discount store there has to be money saving images everywhere.
    • A Distinct Symbol Should Represent Your Brand: Another integral part of the branding campaign is the symbol that defines your brand. For example, the image logo should not always contain the entire brand name that just one symbol or alphabet would suffice.
    • A Stunning Online Presence Goes A Long Way: No matter, what you want to sell and how going online is a must. You need to enter the web arena with a website that is fully loaded with all those wonderful images that represent you and your brand. For example: If selling clothes, you can hire in a photographer to come out with some great images that define the brand and make sure that these are updated on regular basis.
    • Stay Alive, Stay Consistent: It is your duty to touch base with customers once in a while else your brand would go dead. For example, invest in stickers, banners and other promotional material on regular basis else people would not take any time to forget your brand.
    • Get Talking: A Brand that interacts with people tends to stay in thoughts for long. For instance, a brand that regularly engages with people on social media sites via contests and other fun tools is going to grab more eyeballs and thus you will come out as a solid brand.



Are you specialized in Ecommerce Website Design, or are you an Ecommerce website owner? Regardless of whichever is the case, Every Ecommerce website demands proper attention and immense concentration, especially during the preliminary stages of such websites. That simply means that regardless of the nature of Ecommerce website you have, run or managing, the groundwork or introductory aspect of such websites is the known time when the website needs so much attention and awareness. Let’s take out some time to see the reason why this is important.

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