I am such a sucker for studies about kids’ behaviors. The footage of a little girl trying to avoid eating a marshmallow? Empathy tests involving a room of toddlers? Aw, such charming little subjects. One such study that has stuck with me for years was watching preschoolers choose a sticker-festooned rock over a cupcake.
What researchers set out to prove was that kids prefer foods bearing the likeness of characters, particularly familiar ones. I didn’t have children at the time, but I remember filing it away: “Stickers on carrots! Stickers on broccoli!” (Say what?!)
With Thanksgiving approaching, I was thinking about how to get the visual-appeal-voodoo working on all of us for that post-holiday car ride home.