In earlier time, business was existed in terms of offline or conventional market. But now the things have been changed, if you want to grow your business then there is an urgent need to opt online marketing path.  Digital marketing is all about to promote your business across the world over the internet. This marketing process includes some core strategies like e-mail marketing, search engine optimization, social media promotion, web designing, content marketing and a lot more. This is highly preferred choice by the business man to compete the growing competition and this marketing concept has enough potential to make or break the brands visibility and small scale business.

Why digital media is important?

Digital marketing is the effective online marketing strategy that will drive audience to your website and help to increase your online visibility and maximize the revenue potential of your business. There is also an important factor exist is that the website must contain quality content that is relevant to the requirement of your customers. Quality content has the potential to engage the audience in their website and somewhere provide the path of success to your website.

  1. Boost traffic to your website: websites gives you access to the numbers of potential customers worldwide by means of social media practices. It allows you to attain the attention of your audience and pull towards them to visit your website. It can also help to boost online traffic for your website and generate elevated sales graph for your business.
  2. Improve your online visibility: You need to increase your online appearance among the audience is the vital step for the business success which makes it easier for your customers to find your business online. By being visible, customers will find your website as reliable and trustworthy. Your online credibility increases the opportunity of transforming visitors in to buying customers.
  3. Engage your customers: In order to deliver the excellent service to your customers, you need to understand and follow the factors that influence their buying habits. There is no better way to achieve insight into this by attract them through social media marketing. An effective response from the search engine will let you know where you are standing in the huge competition.

    Some Important elements in digital marketing:

  1. Content: Content is the heavy factor in a digital marketing plan or you can say, it is the king of digital marketing. Running an article for a website is a better way to grant your visitors with clean and fresh content. This will help you increase website visitors and customer engagement for good conversions and lead generation process. Creating precious and valuable content for your website also builds credibility towards you.
  2. Social media marketing: Marketing your business through social media platforms is one of the best tactics in creating and increasing brand representation online. This is also a very effective channel of sharing relevant information about your products and services. Using different social media tools can create innovative opportunities to engage precious customers as well as keep a firm hold on your existing clients.
  3. Organic search: People today explore information online in diverse manners; the most popular and reliable platform to gain information is through search engine results. The first phase of ensuring that your website will come out in the vision of your clients and current customers is to appropriately optimize your web pages.

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With email marketing as a key player in the promotional campaigns, lately there has been a lot of hype on the use of dynamic content to boost the conversions. Before we begin to explain how dynamic content works, it gets vital to explain what it is so that you can relate to it in a better way.

Well, it is a tool that is being used by marketing agencies to add to the efficacy of email marketing campaigns as the content comes out different for every recipient. The content is drafted keeping in mind the interests of the recipient and this entire process can be referred to as email personalization.

5 Different Ways to Use Dynamic Content to Get Higher Sales & Click Through

Sending emails to the recipients that contain relevant content can surely help one register bigger sales, conversions and click through. Here is a step by step explanation on how dynamic content can be used in email marketing campaigns.

  • Thinking in detail about how the recipients are going to react to the emails containing dynamic content would help one set the base right. Have a rough idea in your mind on how the content would perform and also think of the changes that you would like to introduce
  • Get content for different recipients, this is not as easy as it looks as you will need to get graphics, banners and images that support the content so that the deals and offers are able to win recipient’s attention
  • Filter the content on the basis of what you would like to show in the email and what you don’t. get the selected content in the email builder as this would give you a basic idea of how it is going to show up
  • Once the content is there in the email builder, it is the right time to work on the targeting options. you need to select the content from various segments and then work on making it dynamic
  • Set up a test campaign, this works really well as you get the options to compare the results that come from various testing segments. Carry out the A/B testing and you would get two different versions of the dynamic content and then you can easily make out how both of them would perform

It gets vital to comprehend that dynamic content can play an impressive role in adding up to the efficacy of the email marketing campaigns, the only thing that you need to work is creating out different content for every subscriber.

Using dynamic content promises to give an instant boost to the conversions, but it is always a safe bet to carry out intensive testing before executing the final campaign. This kind of content is not only going to boost up conversions but is also going to make customer engagement easy. The only important thing that you need to work on extra religiously is that every copy of the dynamic content stands out.


With smart phones acting as an integral part of our daily lives, these no longer are just devices that help us communicate. This bond has really become an inseparable one and this is why most of the enterprises and entrepreneurs are working hard to come out with apps that add on to their popularity.

Going with the basic fact that we are using apps for doing several things in a day, such as listening music, ordering food, doing shopping, booking travel tickets and even making official presentations, the focus in the year 2016 has been on making people friendly apps and the year 2017 too would go in continuation with some changes.

Some Cool Trends to Rule Mobile App Development In 2017

After thorough research, we have compiled the most practical list of mobile app development trends for 2017 to which most of us will be able to relate.

  • VR & AR Apps Could Rule The Game: This is one such trend that could come out as a surprise for many, but with all those games leaving the audience wanting for more we can surely say that the year 2017 is going to be all about virtual reality and augmented reality.
  • Cloud Driven Apps Would Be A Hit: Year 2016 has already set the base for cloud based apps and 2017 is surely going to carry the bastion forward. With cloud computing finally there, it is expected that cloud apps will be able to capture around 20% of the mobile traffic in coming 24 months.
  • Accelerated Mobile Pages Could Set Base For A Revolution: Talking from SEO perspective, AMP is one such tool that could play an important role in curbing the bounce rate. For any entrepreneur eager to cash on increased visibility, using these would make app development result driven.
  • Micro Apps All Set To Go Bigger: Off lately came in this concept called micro apps and they have worked pretty fine when the goal is to carry out a targeted operation as they help you restructure the processes with ease.
  • Apps for Wearable Devices: Now that enough efforts are in place to come out with apps that would run seamlessly on all platforms, the next big move will be on making apps that would work on the wearable devices and gadgets.
  • Security Testing A Must:  With so many apps being launched daily, the focus in the year 2017 will be on ensuring that only secure ones hit the market. Programming controls are being planned to ensure that the apps do not get access to personal data and external storage.
  • M-Commerce Apps: Now that e-commerce has been grabbing the market share fast, web based entrepreneurs are planning to come out with M-commerce apps so that they stay ahead of the competition in the year 2017.

These trends are based on the market predictions that have delivered results in the past few months, thus we can confidently say that most of these would create a revolution in mobile app development in the year 2017.


Traditional Commerce is actually a part of business, which encompasses all sorts of selling and buying of goods in exchange of services for kind or cash and auxiliaries to trade together with the implication of activities, such as advertisement,packaging, transportation, insurance, banking, etc. that aids in the completion of successful exchange between parties.The main objective of traditional commerce is to satisfy the needs of the consumers by making products available to them, at the right place and the right time.In simple words, the traditional commerce refers to all those activities that make the process of exchange of services and goods easy and simple right from the manufacturer to the ultimate consumer.

In contrast, e-Commerce refers to the trading process of exchanging of services and goods including other trade activities like selling, purchasing, paying through funds, or gathering information, between consumers and businesses using the electronic medium, i.e., online social network or internet.

Difference between traditional commerce and e-commerce

Now the main question is which one of these two is better?

  • Time factor:

The traditional commerce usually takes much more time to complete a transaction successfully. However, both the business and consumers can save a lot of their time through e-Commerce as the transaction can be completed within a few minutes via the internet.

  • Working hours

In traditional commerce, the trading of goods and services can take place, only during specific working hours. In contrast, in e-commerce, the selling and buying of goods take place round the clock.

  • Delivery of goods

In traditional commerce,the delivery of goods occurs immediately.But in the case of e-commerce, the goods get delivered right at the customer’s place usually within 7-8 days after placing the order.

  • Promotion of new products

In traditional commerce, the promotion of new products requires both money and time. Even costly pilot surveys are also carried out to analyze the customers’ response about the product. In e-commerce, it is easy to advertise a product on the internet to get the immediate feedback of the customers. Based on that, the products are usually modified to be launched successfully.

  • Business process and relationship:

e-Commerce being an automated process for business transactions clerical errorsis minimal.The traditional commerce is a manual process and therefore, the chances of clerical errors are a bit more due to human intervention.The interaction between the consumer and business, in traditional commerce is face-to-face and in electronic commerce, is screen-to-face.

  • Business profit:

E-commerce helps the organization to appreciate greater profits by streamlining operating processes, increasing sales, and cutting downextra expenses, whereas, in traditional commerce, profit is pulled down a bit due to the interference of middleman and limited sales.

Which is better?

Nowadays, the fast-paced world, in order to stay ahead in contention, to save time, and thrive in the business through the world of internet, it is very essential to break-through the conventional or traditional rules and adapt theinformation technology for doing better business not only with one country or location but in throughout the global locations at any time. Therefore, although e-Commerce is a bit risky mode of business like the threats of facing fraud transaction, unsuitable for selling perishable goods, and not ability to inspect goods physically by the customers, but according to match with the evolving technologies e-Commerce is better and convenient than traditional commerce in today’s world.