With email marketing as a key player in the promotional campaigns, lately there has been a lot of hype on the use of dynamic content to boost the conversions. Before we begin to explain how dynamic content works, it gets vital to explain what it is so that you can relate to it in a better way.

Well, it is a tool that is being used by marketing agencies to add to the efficacy of email marketing campaigns as the content comes out different for every recipient. The content is drafted keeping in mind the interests of the recipient and this entire process can be referred to as email personalization.

5 Different Ways to Use Dynamic Content to Get Higher Sales & Click Through

Sending emails to the recipients that contain relevant content can surely help one register bigger sales, conversions and click through. Here is a step by step explanation on how dynamic content can be used in email marketing campaigns.

  • Thinking in detail about how the recipients are going to react to the emails containing dynamic content would help one set the base right. Have a rough idea in your mind on how the content would perform and also think of the changes that you would like to introduce
  • Get content for different recipients, this is not as easy as it looks as you will need to get graphics, banners and images that support the content so that the deals and offers are able to win recipient’s attention
  • Filter the content on the basis of what you would like to show in the email and what you don’t. get the selected content in the email builder as this would give you a basic idea of how it is going to show up
  • Once the content is there in the email builder, it is the right time to work on the targeting options. you need to select the content from various segments and then work on making it dynamic
  • Set up a test campaign, this works really well as you get the options to compare the results that come from various testing segments. Carry out the A/B testing and you would get two different versions of the dynamic content and then you can easily make out how both of them would perform

It gets vital to comprehend that dynamic content can play an impressive role in adding up to the efficacy of the email marketing campaigns, the only thing that you need to work is creating out different content for every subscriber.

Using dynamic content promises to give an instant boost to the conversions, but it is always a safe bet to carry out intensive testing before executing the final campaign. This kind of content is not only going to boost up conversions but is also going to make customer engagement easy. The only important thing that you need to work on extra religiously is that every copy of the dynamic content stands out.


Writing a One page business plan, Becoming the Real Entrepreneur

Business plan reflects your ideas, innovation and your thought process. There was a time when business plans were from 50 to 100 pages but today 5 to 10 can be considered too long. If you’re eager to have a bite of the business pie but don’t exactly want to waste a couple months in playing hit and trial with investors and your potential customers, then one page business plan is the best answer, you are looking for.

Being able to simplify your business concept is that you have to be adept in business strategies or the development of the business.There is a lot of universal consensus, when it comes to business plan, and it serves many purposes.

Plan to reach the zenith of the business:

    • First and the foremost thing are to have the market strategies and tactics that will allow you to fulfill your plans. To analyze the research and work on that, it proves the answer of the question that -> can company be placed??
    • When the negativity comes from someone, avoid it by setting limits and take a steer clear to those, and focus on your own. Caring about what other people think is a waste of time and energy.
    • You must have a competitive mind, and the capability to analyze and to determine the weakness and the strength of the competitors within your market, and focus to own a mean business. Don’t take up task too much, which you may not be able to accomplish due to presence of mind in every task.

Tools for an Effective Business:

    Services or Products

  • If you serve anything, explain how and where; describe the facility that you are providing. Assign tasks to your team and to each division within the company, which will give you the idea of your work management. Entrepreneurs have the ability and agility both to work across a mile in business disciplines, consulting in SME’s or setting up your business yourself.

    Management Structure

  • The details how you are going to run your company and conduct day-to-day operations to meet the achievements of company, plays a significant role.

   Market Analysis

  • Sometimes you have to cross several hurdles and many hindrances can be developed in order to prevent competition from entering you into the market and anyone who knows your weakness can take advantage of it, simply you need to take care a lot from all these happenings. There is only one thing in your mind that either come hell or high water , you have to strain your every nerve to be the “REAL ENTREPRENEUR“.
  • Successful entrepreneur have a quality of curiosity to learn from his mistakes and to implement it for the next level and have a healthy disrespect for established rules. In the dynamic business environment, no one can negotiate the highs and lows of market. Every time, there is a need to be attentive about the vision of upcoming problems and have fresh ideas to encounter them.

“Achievement never comes from business knowledge, But also from personal attitude”


Digital marketing trends are just like the tectonic plates – this is constantly evolving and capable of producing better results in the proper contexts. It is quite clear that present digital marketing tactics are not enough. The traditional ways of gaining audiences, such as online advertising, are becoming less relevant nowadays due to the unstoppable progress of ad-blocking services.Influencersworking with a blogger help to gain arelevant audience by producing content, which is completely a newer strategy in the world of link developing for SEO. Finding the proper influencer to collaborate with your digital marketing can be little difficult but not impossible.

Influencers for digital marketing

The popular influencers that can add a different mix to your digital marketing include the following.

  • Finding right bloggers:

It is really an important task to search for right bloggers whose style of writing or reviewingexactly matches the content you want to create for digital marketing website. This will allow your product to display its feature in front of a huge audience who may get interested in buying your product, and who also even listens to a blogger for helpful guidance about some products that they prefer to choose.

  • Building of relationships:

Once you achieved a huge category of influencers who are already engaged with different target audienceactively, it is crucial to build and understand the relationship with these influencers. You can follow necessary steps showing your interest like as mentioned below.

  1. Comment with providing compliments.
  2. Ask questions if you want.
  3. Follow on social media profiles.
  4. Share some of thecontent.

After doing all these, you may get a feel that the audience is either interested in interacting with you or not.

  • Influencers in the form of content production:

Nowadays, content has become extremely important for a digital marketing platform. In order to compete in your field, introducing powerful content as an influencer marketing strategy should be considered. Now finding the right plan to present your content is a very much essential task. There are several different formats of content writing and you can choose the best that exactly suits your business motive. As every business is different, it is the most essential to pick a content writing plan according to your company and clients’ need.

  • Share your thinking:

Let your influencers know the reasons of your interest in dealing with themandhow you may like to promote your brand with their help. You can either send a brief e-mail explaining your proposal with all the benefitsof audiences.You need to put an eye-catching subject line in your email in order to gain their attention. Hopefully, you can share your views on different social media platforms to gain influencers as well as the audience to give your digital marketing a different mix.

  • Reaching out to the influencers:

You now need to engage the chosen influencers. You can send the influencers messages stating what you think and also what fit good for your brand. You can do this by sharing the direct message links or through different website contact forms. Once you have decided to add influencers to your digital marketing platform, you can better keep yourself away from controlling the influencer’s voice.


An e-commerce store can still rank high just by forming efficient websites? Here are 5 simple tips to maximize SEO at the cost of minimal design.

Practically, minimalist web design is the art of designing brand concepts through which brand’s message can be conveyed using just the keywords. SEO experts and designers help Google categorize the content so that Google can push the website towards highest rankings. However, a minimalist theme can be little dangerous for new businesses with limited back links and contents.


From monitoring site traffic to SERP tracking there are several android apps that come handy. When it comes to managing your website’s SEO results, there are some great tools out there that would make it easy to evaluate the results and carry out required optimization. These apps would not only help you see the results but would also provide you with some valued suggestions to improve your site so that traffic, visibility and ROI could be improved.

  1. SEO & Link Analyzer : With this app you can analyze rankings of each website URL, monitor pay per click visibility along with the social media signals. This is a free app and comes in an extremely user friendly format allowing you to go through the reporting data with ease.
  1. Sinium SEO Tools : If looking for something technical and broad this is the app to consider. You can use this app to check how mobile friendly your website is, what the site’s performance is and how it fairs in the rate test.
  1. SEO SERP Mojo Rank Tracker : This amazing app tracks out the ranking history on all major search engines. You can even download the ranking report and refer it later to plan out a strategy. In case you are looking for added functionality and tool set you can consider going in for the pro version that is a paid one.
  1. SECockpit : Search Engine Cockpit app is a keyword research tool that would help wonders for online marketers. With this they can generate keywords even the long tail ones with ease.
  1. Webrank SEO : As the name states this is an app that gives you an idea about rankings. This app is going to index all pages of the site including the back links in all top search engines.
  1. Search Engine Land : This android app is for the ones who love to stay updated with latest SEO news and information. As soon as you use it you are going to get all those updates that would help you frame out your SEO strategy

The list does not end here; there are many free Android SEO apps that perform various functions. Whether it is about gaining an insight about the current SEO scenario or just learning about the current stats of your site these apps definitely tend to make the job go easy and that too without making you pay anything.


By Team Lead, PHP Developer, Prasad Solutions

It is not from the benevolence of the butcher, the brewer or the baker, that we expect our dinner but from their regard to their own self-interest’. Adam Smith, popularly known as the Father of Economics, quoted these astounding lines and brought into vogue the very subject of ‘unintended consequences’. The term, however, was coined by Robert K Merton later in the 20th century who was often discovered slogging over the issues of Sociological Ambivalence and Theories of Deviance etc. But the heart of the matter is why was there a need to engulf so many highbrow people into discussing and discovering this matter? Murphy’s Law, often used as a humorous warning, states that ‘anything that can go wrong will go wrong’, and similar is the law of unintended consequences. It is more of a cautionary advice to the hubristic belief that humans can entirely control the world around them. Statements although literally true, are nevertheless, misleading. However, unintended outcomes may not always be negative. They can broadly be systematized into three groups namely positive, negative and perverse effect (often entitled as cobra effect). Positive unanticipated benefits are repeatedly witnessed as a part of serendipitous discoveries of science. One of the most appreciable examples is that of Aspirin which is used as a pain reliever, worldwide. But the action of Aspirin is not confined to being a pain killer, in addition, it also acts as an anticoagulant which can help prevent heart attacks and reduce damage caused by thrombotic strokes. Hence the side effect is indeed a model of unpredicted beneficial upshot. However this is not always the case because a drug may also yield a detrimental side effect as an extension to the intended effect. Intravenous medications, for instance, save lives but they can reduce the user’s appetite and even trigger nightmares which certainly are not foreseen. Therefore, this forms an example of negative unintended consequence in the field of science.

Let us now dig our history days to locate a few more instances of the mater concerned. With the arrival of British and their growing domination over the country, they found it almost mandatory to educate the natives in order to make the trade work facile and uncomplicated. What they could not envision was the quick hold that Indians attained over gaining knowledge, thereby making education a basic necessity for every child in the country. The possible outcomes were then overseen; ergo the victory of Indians has now become a quotidian announcement. Ironically, India presently enjoys more influence over the UN than Britain which probably explains it all. This was a satisfactory comparison of two contrasting effects and their real life examples. It’s time we move on to explaining the perverse effect which is often referred to as ‘the cobra effect’. The best formula of comprehending this is by observing a boomerang, which when hurled in the forward direction makes a U-turn and comes back to you. We have done this several times before and suffered the severe consequences. Osama Bin Laden, for instance, was originally trained and operated by the CIA in Afghanistan, what happened next need not be discussed. Talking about examples, Bible also explains this outturn by stating that, ‘clearly, lying is an act of hatred. It is so bad that it can bring ruin to those it is used against, and like a boomerang, it will return to destroy those who employ it’. It is often quoted that ‘the game of life is the game of boomerang. Our thoughts, deeds and words return to us sooner or later with astounding accuracy’.in simple words, when you do not predict the outcome; sometimes it so happens that the opposite of what you intended, occurs. There is also a general way of looking at these consequences which were not meant to come about.

I may now be hated by many for writing this, but making a charity is not a deed as good as it appears. In fact, to me, it is a perfect example of the cobra effect. Before I get disliked any further, I would like to explain why. While making a charity or financially assisting the needy, most of us (of course ignoring those greedy of fame obtained by such means) possess a virtuous intention, but have we ever considered its long term effects? Yes, I am talking about the population explosion caused by merely helping the needy since it fairly reduces the death rate. My intention, I repeat, is not to deny charity but to throw light on the conclusions that were not aimed. If you have a keen observance, you will realize that almost everything that we do today, has an unexpected impact on our tomorrow. We must understand that life is chaotic, a jumble of accidents, ambitions, misconceptions, bold intentions, lazy happenstances, and unintended consequences, yet there are connections that illuminate our world, revealing its endless mystery and wonder. Probably the most visible example of unintended consequences is what happens every time humans try to change the natural ecology of a place. I hereby conclude my essay by quoting the words of the very victorious and triumphant Margaret J. Wheatley who said, ‘Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.’

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