In earlier time, business was existed in terms of offline or conventional market. But now the things have been changed, if you want to grow your business then there is an urgent need to opt online marketing path.  Digital marketing is all about to promote your business across the world over the internet. This marketing process includes some core strategies like e-mail marketing, search engine optimization, social media promotion, web designing, content marketing and a lot more. This is highly preferred choice by the business man to compete the growing competition and this marketing concept has enough potential to make or break the brands visibility and small scale business.

Why digital media is important?

Digital marketing is the effective online marketing strategy that will drive audience to your website and help to increase your online visibility and maximize the revenue potential of your business. There is also an important factor exist is that the website must contain quality content that is relevant to the requirement of your customers. Quality content has the potential to engage the audience in their website and somewhere provide the path of success to your website.

  1. Boost traffic to your website: websites gives you access to the numbers of potential customers worldwide by means of social media practices. It allows you to attain the attention of your audience and pull towards them to visit your website. It can also help to boost online traffic for your website and generate elevated sales graph for your business.
  2. Improve your online visibility: You need to increase your online appearance among the audience is the vital step for the business success which makes it easier for your customers to find your business online. By being visible, customers will find your website as reliable and trustworthy. Your online credibility increases the opportunity of transforming visitors in to buying customers.
  3. Engage your customers: In order to deliver the excellent service to your customers, you need to understand and follow the factors that influence their buying habits. There is no better way to achieve insight into this by attract them through social media marketing. An effective response from the search engine will let you know where you are standing in the huge competition.

    Some Important elements in digital marketing:

  1. Content: Content is the heavy factor in a digital marketing plan or you can say, it is the king of digital marketing. Running an article for a website is a better way to grant your visitors with clean and fresh content. This will help you increase website visitors and customer engagement for good conversions and lead generation process. Creating precious and valuable content for your website also builds credibility towards you.
  2. Social media marketing: Marketing your business through social media platforms is one of the best tactics in creating and increasing brand representation online. This is also a very effective channel of sharing relevant information about your products and services. Using different social media tools can create innovative opportunities to engage precious customers as well as keep a firm hold on your existing clients.
  3. Organic search: People today explore information online in diverse manners; the most popular and reliable platform to gain information is through search engine results. The first phase of ensuring that your website will come out in the vision of your clients and current customers is to appropriately optimize your web pages.

Prasad Solutions come out with the best solutions for the victory of companies and businesses, in a most efficient and affordable way!


With email marketing as a key player in the promotional campaigns, lately there has been a lot of hype on the use of dynamic content to boost the conversions. Before we begin to explain how dynamic content works, it gets vital to explain what it is so that you can relate to it in a better way.

Well, it is a tool that is being used by marketing agencies to add to the efficacy of email marketing campaigns as the content comes out different for every recipient. The content is drafted keeping in mind the interests of the recipient and this entire process can be referred to as email personalization.

5 Different Ways to Use Dynamic Content to Get Higher Sales & Click Through

Sending emails to the recipients that contain relevant content can surely help one register bigger sales, conversions and click through. Here is a step by step explanation on how dynamic content can be used in email marketing campaigns.

  • Thinking in detail about how the recipients are going to react to the emails containing dynamic content would help one set the base right. Have a rough idea in your mind on how the content would perform and also think of the changes that you would like to introduce
  • Get content for different recipients, this is not as easy as it looks as you will need to get graphics, banners and images that support the content so that the deals and offers are able to win recipient’s attention
  • Filter the content on the basis of what you would like to show in the email and what you don’t. get the selected content in the email builder as this would give you a basic idea of how it is going to show up
  • Once the content is there in the email builder, it is the right time to work on the targeting options. you need to select the content from various segments and then work on making it dynamic
  • Set up a test campaign, this works really well as you get the options to compare the results that come from various testing segments. Carry out the A/B testing and you would get two different versions of the dynamic content and then you can easily make out how both of them would perform

It gets vital to comprehend that dynamic content can play an impressive role in adding up to the efficacy of the email marketing campaigns, the only thing that you need to work is creating out different content for every subscriber.

Using dynamic content promises to give an instant boost to the conversions, but it is always a safe bet to carry out intensive testing before executing the final campaign. This kind of content is not only going to boost up conversions but is also going to make customer engagement easy. The only important thing that you need to work on extra religiously is that every copy of the dynamic content stands out.


Writing a One page business plan, Becoming the Real Entrepreneur

Business plan reflects your ideas, innovation and your thought process. There was a time when business plans were from 50 to 100 pages but today 5 to 10 can be considered too long. If you’re eager to have a bite of the business pie but don’t exactly want to waste a couple months in playing hit and trial with investors and your potential customers, then one page business plan is the best answer, you are looking for.

Being able to simplify your business concept is that you have to be adept in business strategies or the development of the business.There is a lot of universal consensus, when it comes to business plan, and it serves many purposes.

Plan to reach the zenith of the business:

    • First and the foremost thing are to have the market strategies and tactics that will allow you to fulfill your plans. To analyze the research and work on that, it proves the answer of the question that -> can company be placed??
    • When the negativity comes from someone, avoid it by setting limits and take a steer clear to those, and focus on your own. Caring about what other people think is a waste of time and energy.
    • You must have a competitive mind, and the capability to analyze and to determine the weakness and the strength of the competitors within your market, and focus to own a mean business. Don’t take up task too much, which you may not be able to accomplish due to presence of mind in every task.

Tools for an Effective Business:

    Services or Products

  • If you serve anything, explain how and where; describe the facility that you are providing. Assign tasks to your team and to each division within the company, which will give you the idea of your work management. Entrepreneurs have the ability and agility both to work across a mile in business disciplines, consulting in SME’s or setting up your business yourself.

    Management Structure

  • The details how you are going to run your company and conduct day-to-day operations to meet the achievements of company, plays a significant role.

   Market Analysis

  • Sometimes you have to cross several hurdles and many hindrances can be developed in order to prevent competition from entering you into the market and anyone who knows your weakness can take advantage of it, simply you need to take care a lot from all these happenings. There is only one thing in your mind that either come hell or high water , you have to strain your every nerve to be the “REAL ENTREPRENEUR“.
  • Successful entrepreneur have a quality of curiosity to learn from his mistakes and to implement it for the next level and have a healthy disrespect for established rules. In the dynamic business environment, no one can negotiate the highs and lows of market. Every time, there is a need to be attentive about the vision of upcoming problems and have fresh ideas to encounter them.

“Achievement never comes from business knowledge, But also from personal attitude”


Digital marketing trends are just like the tectonic plates – this is constantly evolving and capable of producing better results in the proper contexts. It is quite clear that present digital marketing tactics are not enough. The traditional ways of gaining audiences, such as online advertising, are becoming less relevant nowadays due to the unstoppable progress of ad-blocking services.Influencersworking with a blogger help to gain arelevant audience by producing content, which is completely a newer strategy in the world of link developing for SEO. Finding the proper influencer to collaborate with your digital marketing can be little difficult but not impossible.

Influencers for digital marketing

The popular influencers that can add a different mix to your digital marketing include the following.

  • Finding right bloggers:

It is really an important task to search for right bloggers whose style of writing or reviewingexactly matches the content you want to create for digital marketing website. This will allow your product to display its feature in front of a huge audience who may get interested in buying your product, and who also even listens to a blogger for helpful guidance about some products that they prefer to choose.

  • Building of relationships:

Once you achieved a huge category of influencers who are already engaged with different target audienceactively, it is crucial to build and understand the relationship with these influencers. You can follow necessary steps showing your interest like as mentioned below.

  1. Comment with providing compliments.
  2. Ask questions if you want.
  3. Follow on social media profiles.
  4. Share some of thecontent.

After doing all these, you may get a feel that the audience is either interested in interacting with you or not.

  • Influencers in the form of content production:

Nowadays, content has become extremely important for a digital marketing platform. In order to compete in your field, introducing powerful content as an influencer marketing strategy should be considered. Now finding the right plan to present your content is a very much essential task. There are several different formats of content writing and you can choose the best that exactly suits your business motive. As every business is different, it is the most essential to pick a content writing plan according to your company and clients’ need.

  • Share your thinking:

Let your influencers know the reasons of your interest in dealing with themandhow you may like to promote your brand with their help. You can either send a brief e-mail explaining your proposal with all the benefitsof audiences.You need to put an eye-catching subject line in your email in order to gain their attention. Hopefully, you can share your views on different social media platforms to gain influencers as well as the audience to give your digital marketing a different mix.

  • Reaching out to the influencers:

You now need to engage the chosen influencers. You can send the influencers messages stating what you think and also what fit good for your brand. You can do this by sharing the direct message links or through different website contact forms. Once you have decided to add influencers to your digital marketing platform, you can better keep yourself away from controlling the influencer’s voice.


An e-commerce store can still rank high just by forming efficient websites? Here are 5 simple tips to maximize SEO at the cost of minimal design.

Practically, minimalist web design is the art of designing brand concepts through which brand’s message can be conveyed using just the keywords. SEO experts and designers help Google categorize the content so that Google can push the website towards highest rankings. However, a minimalist theme can be little dangerous for new businesses with limited back links and contents.


With YouTube acting as the second largest search platform online after Google, getting right up there truly holds big importance. With around 4 billion videos being viewed by people on daily basis, getting your channel optimized tends to bring in immediate results in the form of popularity and visibility.

Uploading videos on YouTube is not where the task ends, each one of these is to be marketed in the right way so that they are visible when someone makes a search. Whether using this platform to promote your personal channel or that of your organization, make sure that you keep some important cheat codes in mind:

1. Innovation is the key as without this you wont be able to get on that visibility as there are many out there eagerly waiting to beat you, thus it gets important to work with a strategy in mind

2. Begin with the metadata, this is one integral part of the video that if utilized in the right way could make it easy for you to educate viewers about the video in a precise way

3. Optimize all important sections of the vide keeping content on the top, even if your video is great and the content is bad you wont be able to cash on any visibility

4. Another important tip that needs to be kept in mind is that Title is much more than a mere tag line to the video, it has to be crisp with all those keywords and phrases. There are many keyword tools out there you can use these to decide on the ones that suit your video closely

5. Do not cut on the video description, this is one such area that needs to be an elaborative one, include URL in it and then start explaining with all those keywords, just make sure that you stay specific to the page being referred

6. Playlist could be a great tool to play around with, you can use it to organize the videos and then group these on the basis of any given criteria. If segregating videos on the basis of keywords, make sure that a playlist has all common ones there as this would give viewer a hint that it too contains similar information

7. Adding tags to the videos is yet another important way to make the video appear catchy

Apart from these, you can group similar videos in the playlist, use titles that contain keywords and make some interesting use of those annotations.

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From monitoring site traffic to SERP tracking there are several android apps that come handy. When it comes to managing your website’s SEO results, there are some great tools out there that would make it easy to evaluate the results and carry out required optimization. These apps would not only help you see the results but would also provide you with some valued suggestions to improve your site so that traffic, visibility and ROI could be improved.

  1. SEO & Link Analyzer : With this app you can analyze rankings of each website URL, monitor pay per click visibility along with the social media signals. This is a free app and comes in an extremely user friendly format allowing you to go through the reporting data with ease.
  1. Sinium SEO Tools : If looking for something technical and broad this is the app to consider. You can use this app to check how mobile friendly your website is, what the site’s performance is and how it fairs in the rate test.
  1. SEO SERP Mojo Rank Tracker : This amazing app tracks out the ranking history on all major search engines. You can even download the ranking report and refer it later to plan out a strategy. In case you are looking for added functionality and tool set you can consider going in for the pro version that is a paid one.
  1. SECockpit : Search Engine Cockpit app is a keyword research tool that would help wonders for online marketers. With this they can generate keywords even the long tail ones with ease.
  1. Webrank SEO : As the name states this is an app that gives you an idea about rankings. This app is going to index all pages of the site including the back links in all top search engines.
  1. Search Engine Land : This android app is for the ones who love to stay updated with latest SEO news and information. As soon as you use it you are going to get all those updates that would help you frame out your SEO strategy

The list does not end here; there are many free Android SEO apps that perform various functions. Whether it is about gaining an insight about the current SEO scenario or just learning about the current stats of your site these apps definitely tend to make the job go easy and that too without making you pay anything.


Creating a personalised brand revolves around doing something you excel in with money making goals in mind. Your brand reflects you and thus you need to come out with something that is realistic in making your strengths and goals go reflected. Before you step into the waters, you need to learn about the basics steps that need to be followed to create an impactful brand.

    • Invest On Visuals: Well, with some incredible graphic and web site designing technique available you need to work on the overall structure of the site making it go extremely attractive. Take an example, having mood boards on your site would help people relate to the same and this is going to make your brand stand out.
    • Plan Ahead: The brand that you wish to create is going to depend on what you want to sell, thus planning ahead becomes imperative. For example, if you wish to sell apparels or shoes or mobile phones, you need to create a complete site with this in time as this is going to define out the selling proposition.
    • Unique Brand Name A Must: The brand name has to be catchy, industry specific and needs to define you. Take an example, if you want your brand to stand out hunt for an interesting name should end on something memorable and for this you can rely on the marketing team.
    • Be Clear: You need to be clear about what would you sell and how and then only you will be able to realize your mission and goals. For instance, each and every thing at the store should define your goals, if you want to come out as discount store there has to be money saving images everywhere.
    • A Distinct Symbol Should Represent Your Brand: Another integral part of the branding campaign is the symbol that defines your brand. For example, the image logo should not always contain the entire brand name that just one symbol or alphabet would suffice.
    • A Stunning Online Presence Goes A Long Way: No matter, what you want to sell and how going online is a must. You need to enter the web arena with a website that is fully loaded with all those wonderful images that represent you and your brand. For example: If selling clothes, you can hire in a photographer to come out with some great images that define the brand and make sure that these are updated on regular basis.
    • Stay Alive, Stay Consistent: It is your duty to touch base with customers once in a while else your brand would go dead. For example, invest in stickers, banners and other promotional material on regular basis else people would not take any time to forget your brand.
    • Get Talking: A Brand that interacts with people tends to stay in thoughts for long. For instance, a brand that regularly engages with people on social media sites via contests and other fun tools is going to grab more eyeballs and thus you will come out as a solid brand.